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41THE Vth BUON MA THUOT COFFEE FESTIVAL - 2015lower quality coffee beans and coffee cups. Due to the impact of economic - social conditions (purchase method may encourage farmers not to pick ripe fruits, due to the lack of drying yards), That farmers have harvested more green, stored them in the bag for a long time (5-7 days) after harvesting is the main reason; So Dak Lak coffee quality is not high.>>> Method of coffee processingWet processing of coffee gives higher quality than dry processing. Tea Coffee wet processing makes the coffee have better color and taste of brewing coffee water be sweeter than dry processing. Robusta coffee wet processing makes coffee more beautiful color and water less bitter than dry processing. Wet processing gives completely higher quality than wet processing half- wet processing. These studies showed that processing methods before drying fruit creates the lowest product quality.The technical advances in the field of selection, breeding, cultivation techniques, and particularly in the processing of the coffee industry in recent years are the necessary conditions to raise a significant step for the quality of coffee products. Analysis of those factors showed that Dak Lak can afford to produce high quality coffee with a large scale. The issue now is that it%u2019s forced to have an appropriate roadmap to grant the right to use brand for organizations and individuals to ensure the harvesting process and processing technique. In the long term, the State should have the necessary policies to curb green harvesting and support for farmers in building drying yards for farmer families (accounting for 90% of the local coffee); activities developing and promoting the brand of Buon Ma Thuot coffee should be appropriately invested to the brand to consumers inside and abroad./.kh%u00f4ng k%u1ecbp ch%u1ebf bi%u1ebfn c%u00f3 th%u1ec3 d%u1eabn t%u1edbi gi%u1ea3m ch%u1ea5t l%u01b0%u1ee3ng c%u00e0 ph%u00ea nh%u00e2n v%u00e0 c%u00e0 ph%u00ea t%u00e1ch. 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