Page 40 - Demo

38L%u1ec5 h%u1ed9i c%u00e0 ph%u00ea Bu%u00f4n Ma Thu%u1ed9tL%u1ea6N TH%u1ee8 V - N%u0102M 2015B%u00f4ng, th%u1ecb x%u00e3 Bu%u00f4n H%u1ed3, Kr%u00f4ng N%u0103ng, Kr%u00f4ng P%u1eafk v%u00e0 c%u00e1c x%u00e3 ven th%u00e0nh ph%u1ed1 Bu%u00f4n Ma Thu%u1ed9t.T%u1ea1i sao cho %u0111%u1ebfn nay th%u01b0%u01a1ng hi%u1ec7u C%u00e0 ph%u00ea Bu%u00f4n Ma Thu%u1ed9t v%u1eabn ch%u01b0a c%u00f3 ch%u1ed7 %u0111%u1ee9ng tr%u00ean th%u1ecb tr%u01b0%u1eddng th%u1ebf gi%u1edbi? H%u01a1n 5 n%u0103m qua ch%u01b0a c%u00f3 t%u1ea5n c%u00e0 ph%u00ea xu%u1ea5t kh%u1ea9u n%u00e0o mang th%u01b0%u01a1ng hi%u1ec7u C%u00e0 ph%u00ea Bu%u00f4n Ma Thu%u1ed9t trong khi %u0111%u00f3 s%u1ea3n l%u01b0%u1ee3ng c%u00e0 ph%u00ea %u0111%u01b0%u1ee3c c%u1ea5p ch%u1ee9ng nh%u1eadn UTZ certified n%u0103m 2010 %u0111%u00e3 %u0111%u1ea1t %u0111%u01b0%u1ee3c tr%u00ean 69 ng%u00e0n t%u1ea5n; ngay t%u1ea1i %u0111%u1ecba b%u00e0n t%u1ec9nh %u0110%u1eafk L%u1eafk n%u0103m 2010 %u0111%u00e3 c%u00f3 8 c%u00f4ng ty c%u00e0 ph%u00ea tham gia Ch%u01b0%u01a1ng tr%u00ecnh s%u1ea3n xu%u1ea5t c%u00e0 ph%u00ea theo ti%u00eau chu%u1ea9n 4C v%u1edbi t%u1ed5ng di%u1ec7n t%u00edch tr%u00ean 11 ng%u00e0n ha v%u00e0 s%u1ea3n l%u01b0%u1ee3ng 32 ng%u00e0n t%u1ea5n/n%u0103m. C%u00f3 nhi%u1ec1u v%u01b0%u1edbng m%u1eafc khi%u1ebfn ng%u01b0%u1eddi s%u1ea3n xu%u1ea5t c%u00e0 ph%u00ea ch%u01b0a ch%u1ee7 %u0111%u1ed9ng tham gia th%u01b0%u01a1ng hi%u1ec7u C%u00e0 ph%u00ea Bu%u00f4n Ma Thu%u1ed9t, tr%u01b0%u1edbc h%u1ebft l%u00e0 t%u1ed5 ch%u1ee9c b%u1ed9 m%u00e1y %u0111%u1ec3 qu%u1ea3n l%u00fd th%u01b0%u01a1ng hi%u1ec7u (th%u00e1ng 9 n%u0103m 2010, Hi%u1ec7p h%u1ed9i c%u00e0 ph%u00ea %u0110%u1eafk L%u1eafk %u0111%u01b0%u1ee3c giao nhi%u1ec7m v%u1ee5 qu%u1ea3n l%u00fd th%u01b0%u01a1ng hi%u1ec7u n%u00e0y). L%u1ee3i %u00edch nh%u1eadn %u0111%u01b0%u1ee3c khi s%u1eed d%u1ee5ng th%u01b0%u01a1ng hi%u1ec7u C%u00e0 ph%u00ea Bu%u00f4n Ma Thu%u1ed9t l%u00e0 m%u1ed1i quan t%u00e2m h%u00e0ng %u0111%u1ea7u c%u1ee7a ng%u01b0%u1eddi s%u1ea3n xu%u1ea5t c%u00e0 ph%u00ea. Cho %u0111%u1ebfn nay th%u01b0%u01a1ng hi%u1ec7u C%u00e0 ph%u00ea Bu%u00f4n Ma Thu%u1ed9t ch%u01b0a ph%u1ea3i l%u00e0 th%u01b0%u01a1ng hi%u1ec7u m%u1ea1nh c%u00f3 nhi%u1ec1u uy t%u00edn v%u1edbi ng%u01b0%u1eddi ti%u00eau d%u00f9ng v%u00e0 c%u00e1c nh%u00e0 rang xay.M%u1ed9t th%u01b0%u01a1ng hi%u1ec7u m%u1ea1nh s%u1ebd t%u1ea1o %u0111%u01b0%u1ee3c gi%u00e1 tr%u1ecb gia t%u0103ng cao cho s%u1ea3n ph%u1ea9m. S%u1ea3n ph%u1ea9m tr%u00e0 %u0111en v%u1edbi th%u01b0%u01a1ng hi%u1ec7u Lipton %u0111%u01b0%u1ee3c s%u1ea3n xu%u1ea5t t%u1ea1i Vi%u1ec7t Nam b%u1eb1ng nguy%u00ean li%u1ec7u c%u1ee7a Vi%u1ec7t Nam nh%u01b0ng gi%u00e1 b%u00e1n s%u1ea3n ph%u1ea9m cao h%u01a1n g%u1ea5p 2 l%u1ea7n so v%u1edbi s%u1ea3n ph%u1ea9m c%u00f3 c%u00f9ng ch%u1ea5t l%u01b0%u1ee3ng, %u0111%u00e2y l%u00e0 m%u1ed9t v%u00ed d%u1ee5 %u0111i%u1ec3n h%u00ecnh v%u1ec1 gi%u00e1 tr%u1ecb c%u1ee7a th%u01b0%u01a1ng hi%u1ec7u. Tr%u00ean th%u1ecb tr%u01b0%u1eddng th%u1ebf gi%u1edbi, c%u00e1c s%u1ea3n ph%u1ea9m c%u00e0 ph%u00ea xu%u1ea5t kh%u1ea9u c%u00f3 th%u01b0%u01a1ng hi%u1ec7u nh%u01b0: Jamaican Blue Mountain, Monsooned Malabar, Toraja coffee ... th%u01b0%u1eddng t%u1ea1o ra gi%u00e1 tr%u1ecb gia t%u0103ng cao cho ng%u01b0%u1eddi s%u1ea3n xu%u1ea5t c%u0169ng nh%u01b0 nh%u00e0 rang xay v%u00e0 c%u1ea3 ng%u01b0%u1eddi b%u00e1n l%u1ebb. Li%u00ean %u0111o%u00e0n qu%u1ed1c gia nh%u1eefng ng%u01b0%u1eddi s%u1ea3n xu%u1ea5t c%u00e0 ph%u00ea Colombia (FNC) l%u00e0 m%u1ed9t t%u1ed5 ch%u1ee9c do tr%u00ean 500.000 n%u00f4ng d%u00e2n tr%u1ed3ng c%u00e0 ph%u00ea %u0111%u00e3 th%u00e0nh c%u00f4ng khi l%u00e0m cho c%u1ed9ng %u0111%u1ed3ng th%u1ebf gi%u1edbi nh%u1eadn bi%u1ebft Colombia l%u00e0 m%u1ed9t qu%u1ed1c gia s%u1ea3n xu%u1ea5t c%u00e0 ph%u00ea ch%u1ea5t l%u01b0%u1ee3ng cao. %u0110%u1ec3 ph%u00e1t tri%u1ec3n v%u00e0 tr%u1edf th%u00e0nh th%u01b0%u01a1ng hi%u1ec7u m%u1ea1nh, C%u00e0 ph%u00ea Bu%u00f4n Ma Thu%u1ed9t ph%u1ea3i c%u00f3 ch%u1ea5t l%u01b0%u1ee3ng cao v%u00e0 %u1ed5n %u0111%u1ecbnh, %u0111%u01b0%u1ee3c ng%u01b0%u1eddi ti%u00eau d%u00f9ng c%u00f4ng nh%u1eadn v%u00e0 s%u1eb5n s%u00e0ng tr%u1ea3 gi%u00e1 cao h%u01a1n. S%u1ea3n ph%u1ea9m mang th%u01b0%u01a1ng hi%u1ec7u C%u00e0 ph%u00ea Bu%u00f4n Ma Thu%u1ed9t b%u1eaft bu%u1ed9c ph%u1ea3i %u0111%u01b0%u1ee3c s%u1ea3n xu%u1ea5t theo m%u1ed9t quy tr%u00ecnh ph%u00f9 h%u1ee3p %u0111%u1ec3 c%u00f3 th%u1ec3 ph%u00e1t huy %u0111%u1ea7y %u0111%u1ee7 ti%u1ec1m n%u0103ng v%u1ec1 ch%u1ea5t l%u01b0%u1ee3ng. Residential M%u2019gar, Ea H%u2019leo, Krong Ana, Cu Kuin, Krong Bong, Buon Ho town, Krong Nang, Krong Pak and coastal villages of Buon Ma Thuot city.Why has brand of Buon Ma Thuot Coffee not been positioned in world market? More than 5 years there haven%u2019t been any ton of coffee exported under the brand of Buon Ma Thuot coffee while coffee production is certified UTZ certification in 2010 for having achieved over 69 thousand tons, in Dak Lak province, in 2010, there are 8 coffee companies participating in coffee production program following 4C standard with a total area of above11 thousand ha and output of 32 thousand tons per year. There are many problems that make coffee producers not actively participate in the Buon Ma Thuot coffee brand, the first is the organization of apparatus for brand management (September 2010, Dak Lak Coffee Association was assigned brand management). Benefits received when using the brand of Buon Ma Thuot Coffee is the leading concerns of coffee producers. So far the brand of Buon Ma Thuot Coffee has not been the strong, as well as not having credibility with consumers and roasters. A strong brand will create high value of products. Black tea products with brand Lipton produced in Vietnam by Vietnam%u2019s material, but product prices are two times higher than the same quality product, this is a typical example for the value of brand. On the world market, the coffee exported products having brands such as Jamaican Blue Mountain, Monsooned Malabar, Toraja coffee often create high added value for producers and roasters and retailers. National Federation of Colombian coffee producers (FNC) is an organization by over 500,000 coffee farmers have successfully made the world community recognized Colombia as a country producing high quality coffee. To grow and become strong brand, Buon Ma Thuot coffee must have high and stable quality, be recognized by consumers and make they be willing to pay higher prices. Products bearing the brand of Buon Ma Thuot coffee must be produced by a appropriate process to achieve its full quality potential.