Page 61 - Demo

59THE Vth BUON MA THUOT COFFEE FESTIVAL - 2015T%u1ea1i t%u1ec9nh %u0110%u1eafk L%u1eafk, th%u1ee7 ph%u1ee7 c%u00e0 ph%u00ea c%u1ee7a Vi%u1ec7t Nam, n%u01a1i s%u1ea3n xu%u1ea5t c%u00e0 ph%u00ea n%u1ed5i ti%u1ebfng mang ch%u1ec9 d%u1eabn %u0111%u1ecba l%u00fd %u201cC%u00e0 ph%u00ea Bu%u00f4n Ma Thu%u1ed9t%u201d, ho%u1ea1t %u0111%u1ed9ng s%u1ea3n xu%u1ea5t c%u00e0 ph%u00ea b%u1ec1n v%u1eefng %u0111%u00e3 b%u1eaft %u0111%u1ea7u kh%u1edfi %u0111%u1ed9ng kh%u00e1 s%u1edbm t%u1eebcu%u1ed1i n%u0103m 2001 v%u1edbi s%u1ef1 hi%u1ec7n di%u1ec7n c%u1ee7a t%u1ed5 ch%u1ee9c UTZ CERTIFIED. %u0110%u1ebfn cu%u1ed1i n%u0103m 2010 t%u1ed5 ch%u1ee9c n%u00e0y c%u1ea5p ch%u1ee9ng nh%u1eadn v%u00e0 h%u1ed7 tr%u1ee3 xu%u1ea5t kh%u1ea9u cho 13 %u0111%u01a1n v%u1ecb s%u1ea3n xu%u1ea5t, kinh doanh v%u00e0 nh%u00f3m h%u1ed9 c%u00e0 ph%u00ea tr%u00ean %u0111%u1ecba b%u00e0n v%u1edbi l%u01b0%u1ee3ng c%u00e0 ph%u00ea giao d%u1ecbch kho%u1ea3ng 38.000 t%u1ea5n c%u00e0 ph%u00ea nh%u00e2n (kho%u1ea3ng 10% s%u1ea3n l%u01b0%u1ee3ng c%u00e0 ph%u00ea nh%u00e2n c%u1ee7a t%u1ec9nh %u0110%u1eafk L%u1eafk). C%u00e0 ph%u00ea nh%u00e2n xu%u1ea5t kh%u1ea9u c%u00f3 ch%u1ee9ng nh%u1eadn UTZ CERTIFIED %u0111%u01b0%u1ee3c h%u01b0%u1edfng gi%u00e1 t%u0103ng th%u00eam trung b%u00ecnh 50 USD/t%u1ea5n. Cho %u0111%u1ebfn nay %u0111%u00e2y %u0111%u01b0%u1ee3c coi l%u00e0 ch%u01b0%u01a1ng tr%u00ecnh ch%u1ee9ng nh%u1eadn c%u00e0 ph%u00ea tri%u1ec3n khai hi%u1ec7u qu%u1ea3 v%u00e0 th%u00e0nh c%u00f4ng nh%u1ea5t, kh%u00f4ng ch%u1ec9 mang l%u1ea1i l%u1ee3i %u00edch kinh t%u1ebf m%u00e0 quan tr%u1ecdng kh%u00f4ng k%u00e9m l%u00e0 l%u00e0m cho c%u1ed9ng %u0111%u1ed3ng c%u00e0 ph%u00ea th%u1ef1c s%u1ef1 h%u00e0nh %u0111%u1ed9ng v%u00ec s%u1ea3n xu%u1ea5t v%u00e0 kinh doanh c%u00e0 ph%u00ea b%u1ec1n v%u1eefng, c%u00f3 tr%u00e1ch nhi%u1ec7m.T%u1eeb n%u0103m 2007, b%u1ed9 quy t%u1eafc %u1ee9ng x%u1eed cho c%u1ed9ng %u0111%u1ed3ng c%u00e0 ph%u00ea (b%u1ed9 quy t%u1eafc 4C) d%u00e0nh cho s%u1ea3n xu%u1ea5t v%u00e0 kinh doanh c%u00e0 ph%u00ea th%u00f4ng th%u01b0%u1eddng %u0111%u00e3 b%u1eaft %u0111%u1ea7u %u0111%u01b0%u1ee3c ph%u1ed5 bi%u1ebfn v%u00e0 %u00e1p d%u1ee5ng t%u1ea1i v%u00f9ng c%u00e0 ph%u00ea Bu%u00f4n Ma Thu%u1ed9t v%u1edbi s%u1ef1 tham gia h%u1ed7 tr%u1ee3 k%u1ef9 thu%u1eadt c%u1ee7a GTZ, %u0111%u01a1n v%u1ecb t%u01b0 v%u1ea5n nh%u01b0 EDE Asia Consultant, %u0111%u01a1n v%u1ecb ki%u1ec3m tra Cafecontrol, m%u1ed9t s%u1ed1 C%u00f4ng ty XNK c%u00e0 ph%u00ea trong v%u00e0 ngo%u00e0i n%u01b0%u1edbc. Theo Trung t%u00e2m th%u01b0%u01a1ng m%u1ea1i qu%u1ed1c t%u1ebf, trong n%u0103m 2007 c%u00e0 ph%u00ea 4C s%u1ea3n xu%u1ea5t t%u1ea1i Vi%u1ec7t Nam %u0111%u00e3c%u00f3 m%u1eb7t tr%u00ean th%u1ecb tr%u01b0%u1eddng th%u1ebf gi%u1edbi.Trong n%u0103m 2008 c%u00e1c ch%u01b0%u01a1ng tr%u00ecnh ch%u1ee9ng nh%u1eadn %u201cRainforest Alliance%u201d, %u201cFair trade%u201d c%u0169ng %u0111%u00e3 b%u1eaft %u0111%u1ea7u kh%u1edfi %u0111%u1ed9ng tr%u00ean v%u00f9ng %u0111%u1ecba danh c%u00e0 ph%u00ea Bu%u00f4n Ma Thu%u1ed9t.Trong th%u1ecb tr%u01b0%u1eddng c%u00e0 ph%u00ea to%u00e0n c%u1ea7u ng%u00e0y c%u00e0ng c%u1ea1nh tranh gay g%u1eaft, s%u1ea3n xu%u1ea5t v%u00e0 th%u01b0%u01a1ng m%u1ea1i c%u00e0 ph%u00ea b%u1ec1n v%u1eefng c%u00f3 ki%u1ec3m tra v%u00e0 ch%u1ee9ng nh%u1eadn l%u00e0 chi%u1ebfn l%u01b0%u1ee3c ph%u00f9 h%u1ee3p mang l%u1ea1i l%u1ee3i %u00edch thi%u1ebft th%u1ef1c cho c%u00e1c b%u00ean tham gia. V%u1edbi s%u1ef1 cam k%u1ebft v%u00e0 %u0111%u00f3ng g%u00f3p c%u1ee7a c%u00e1c th%u00e0nh vi%u00ean th%u01b0%u01a1ng m%u1ea1i v%u00e0 c%u00f4ng nghi%u1ec7p trong chu%u1ed7i c%u00e0 ph%u00ea to%u00e0n c%u1ea7u, ng%u01b0%u1eddi s%u1ea3n xu%u1ea5t c%u00e0 ph%u00ea c%u00f3 th%u1ec3 gi%u1ea3m chi ph%u00ed, t%u0103ng kh%u1ea3 n%u0103ng ti%u1ebfp c%u1eadn th%u1ecb tr%u01b0%u1eddng, ti%u1ebfp c%u1eadn t%u00edn d%u1ee5ng, n%u00e2ng cao t%u00ednh minh b%u1ea1ch th%u1ecb tr%u01b0%u1eddng v%u00e0 t%u0103ng thu nh%u1eadp nh%u1edd %u0111%u01b0%u1ee3c t%u00e1i ph%u00e2n ph%u1ed1i gi%u00e1 tr%u1ecb gia t%u0103ng m%u1ed9t c%u00e1ch h%u1ee3p l%u00fd h%u01a1n. Ng%u01b0%u1eddi ti%u00eau d%u00f9ng c%u0169ng bi%u1ebft r%u00f5 h%u1ecd th%u01b0%u1edfng th%u1ee9c c%u00e0 ph%u00ea c%u00f3 ch%u1ea5t l%u01b0%u1ee3ng %u0111%u01b0%u1ee3c s%u1ea3n xu%u1ea5t v%u00e0 th%u01b0%u01a1ng m%u1ea1i g%u1eafn v%u1edbi tr%u00e1ch nhi%u1ec7m x%u00e3 h%u1ed9i v%u00e0 m%u00f4i tr%u01b0%u1eddng.them by logos, slogans printed on packages.In Dak Lak province, Vietnam%u2019s coffee capital, the well-known coffee production locality with %u201cBuon Ma Thuot Coffee%u201d geographical indication (GI), the sustainable coffee production activities have initiated rather early, since lately 2001 with the presence of UTZ CERTIFIED organization. To the end of 2010, this organization has issued certificates and supported export for 13 coffee production, trading units in the region with certified coffee volume of around 38,000 tons of green coffee (around 10% total green coffee production of DakLak province). The exported coffee with UTZ CERTIFIED certification gains a premium of 50 USD per ton on average. Till now, this has been regarded as the most effective and successful certifying program for coffee in Vietnam, bringing not only economic benefits to the coffee community but also their real actions for sustainable and responsible coffee production and business.Since 2007, the Common Code for Coffee Community (4C Code) applied for conventional coffee production and business has been carried out in Buon Ma Thuot coffee region with technical assistance of GTZ and consulting units such as EDE Asia Consultant, Cafecontrol, the participation of a number of local and foreign coffee export-import companies. According to the international trade center, 4C coffee produced in Vietnam appeared in the world market in 2007. To the end of 2010, 4C program was participated by 7 units with more than 13,000 hectares in Dak Lak province.In 2008, the certification programs of %u201cRainforest Alliance%u201d, %u201cFair trade%u201d have also been started in Buon Ma Thuot coffee region.In increasingly critical competition of the global coffee market, certified sustainable coffee production and trading might be the suitable strategy creating practical benefits for participating parties. With commitment and contribution of trading and industrial members in the global coffee chain, the coffee producers can reduce costs, increase the capability to access market, credits, enhance market transparency and get higher income by fairer redistribution of added values. Consumers also know clearly that they are enjoying quality coffee produced and traded in association with social and environmental responsibility.