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                                    77THE Vth BUON MA THUOT COFFEE FESTIVAL - 2015Trong hi%u00ea%u0323n ta%u0323i va%u0300 t%u01b0%u01a1ng lai, ca%u0301c doanh nghi%u00ea%u0323p kinh doanh, xu%u1ea5t kh%u1ea9u c%u00e0 ph%u00ea c%u1ee7a %u0110%u1eafk L%u1eafk n%u00f3i ri%u00eang v%u00e0 Vi%u1ec7t Nam n%u00f3i chung v%u1eabn gi%u1eef m%u1ed9t vai tr%u00f2 h%u1ebft s%u1ee9c quan tr%u1ecdng %u0111%u1ed1i v%u1edbi n%u1ec1n kinh t%u1ebf n%u01b0%u1edbc nh%u00e0. Trong c%u01a1 ch%u1ebf th%u1ecb tr%u01b0%u1eddng, s%u1ef1 c%u1ea1nh tranh lu%u00f4n di%u1ec5n ra quy%u1ebft li%u1ec7t, m%u00e0 y%u1ebfu t%u1ed1 quan tr%u1ecdng nh%u1ea5t l%u00e0 uy t%u00edn c%u1ee7a doanh nghi%u1ec7p v%u1edbi kh%u00e1ch h%u00e0ng. Do v%u1eady, uy t%u00edn %u0111%u00f3ng vai tr%u00f2 quy%u1ebft %u0111%u1ecbnh t%u1edbi s%u1ef1 th%u00e0nh b%u1ea1i trong cu%u1ed9c chi%u1ebfn th%u01b0%u01a1ng ma%u0323i ca%u0300ph%u00ea %u0111%u1ec3 kh%u1eb3ng %u0111%u1ecbnh s%u1ef1 t%u1ed3n t%u1ea1i v%u00e0 s%u1ee9c m%u1ea1nh c%u1ee7a doanh nghi%u1ec7p. Gi%u1eef v%u1eefng v%u00e0 n%u00e2ng cao uy t%u00edn c%u1ee7a doanh nghi%u1ec7p kh%u00f4ng bao gi%u1edd th%u1eeba tr%u01b0%u1edbc s%u00f3ng gi%u00f3 c%u1ee7a bi%u1ec3n c%u1ea3 th%u01b0%u01a1ng tr%u01b0%u1eddng. Ca%u0301c doanh nghi%u00ea%u0323p kinh doanh v%u00e0 xu%u1ea5t kh%u1ea9u c%u00e0 ph%u00ea trong ti%u0309nh %u0111a%u0303 nh%u1eadn ra m%u1ed9t %u0111i%u1ec1u, ch%u1ec9 c%u00f3 %u0111o%u00e0n k%u1ebft m%u1edbi t%u1ea1o ra s%u1ee9c m%u1ea1nh va%u0300mong mu%u1ed1n t%u1ea1o ra s%u1ef1 g%u1eafn k%u1ebft ch%u1eb7t ch%u1ebd h%u01a1n n%u1eefa trong vi%u1ec7c b%u1ea3o v%u1ec7 quy%u1ec1n l%u1ee3i cho doanh nghi%u1ec7p v%u00e0 ng%u01b0%u1eddi tr%u1ed3ng c%u00e0 ph%u00ea trong n%u01b0%u1edbc. Vi%u00ea%u0323c tham gia x%u00e2y d%u1ef1ng ca%u0301c t%u00f4%u0309 ch%u01b0%u0301c nh%u01b0: S%u00e0n giao d%u1ecbch h%u00e0ng h%u00f3a v%u00e0 ca%u0300 ph%u00ea Bu%u00f4n Ma Thu%u1ed9t, k%u1ebft n%u1ed1i v%u1edbi s%u00e0n giao d%u1ecbch c%u00e0 ph%u00ea l%u1edbn nh%u1ea5t th%u1ebf gi%u1edbi %u1edf New York v%u00e0 Lu%u00e2n %u0110%u00f4n. Hi%u00ea%u0323p h%u00f4%u0323i c%u00e0 ph%u00ea Bu%u00f4n Ma Thu%u1ed9t, C%u00e2u la%u0323c b%u00f4%u0323ca%u0301c doanh nghi%u00ea%u0323p%u2026 giu%u0301p ca%u0301c doanh nghi%u00ea%u0323p li%u00ean k%u00ea%u0301t la%u0323i, c%u00f9ng nhau trao %u0111%u1ed5i, nh%u1eadn %u0111%u1ecbnh t%u00ecnh h%u00ecnh th%u1ecb tr%u01b0%u1eddng, s%u1ea3n l%u01b0%u1ee3ng c%u00e0 ph%u00ea trong n%u01b0%u1edbc v%u00e0 th%u1ebf gi%u1edbi, ti%u1ebfn %u0111%u1ed9 xu%u1ea5t kh%u1ea9u, ph%u01b0%u01a1ng th%u1ee9c b%u00e1n h%u00e0ng, m%u1ee9c %u0111%u1ed9 tr%u1eeb l%u00f9i v%u00e0 c%u00e1c ch%u1ee7 tr%u01b0%u01a1ng, %u0111%u1ecbnh h%u01b0%u1edbng l%u1edbn trong vi%u1ec7c %u0111i%u1ec1u h%u00e0nh xu%u1ea5t kh%u1ea9u c%u00e0 ph%u00ea cu%u0309a ti%u0309nh %u0110%u0103%u0301k L%u0103%u0301k no%u0301i ri%u00eang va%u0300 cu%u0309a Vi%u1ec7t Nam no%u0301i chung se%u0303quy%u00ea%u0301t %u0111i%u0323nh b%u01b0%u01a1%u0301c %u0111i v%u01b0%u0303ng ch%u0103%u0301c cu%u0309a nga%u0300nh ca%u0300 ph%u00ea Vi%u00ea%u0323t Nam.for Vietnam%u2019s coffee industry to maintain its position on the international arena.In the present and future, coffee exporting enterprises of Dak Lak in particular and Vietnam in general remain a very important role for the country%u2019s economy. In the market mechanism, competition is always fierce, of which the most important element is the enterprise%u2019s reputation with customers. Therefore, reputation plays a decisive role to the success or failure of the coffee trade war to assert the existence and strength of the business.To maintain and enhance the reputation of the business will never admit before the waves of the market sea. The coffee exporting enterprises in the province realized one thing that only solidarity can create strength and expectations to create a more cohesive linkage in protecting the interests of businesses and coffee planters in the country. Participation in developing institutions such as Buon Ma Thuot Commodity and Coffee Exchange to connect with the world%u2019s largest coffee exchanges in New York and London, Buon Ma Thuot Coffee Association, Club of Enterprises etc. help businesses associate, exchange together, assessing the market situation, coffee outputs in the country and the world, export schedule, sales methods, level of reconciliation and policy, major orientations in the operation of coffee export in Dak Lak province in particular and Vietnam in general, that should decide the firm walks for Vietnam%u2019s coffee industry .
                                
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